by Rich White
November, 2003

What Should You Tell Clients About Mutual Fund Scandals?


Now Is the Time to Contact Participant-Directed Plans


 
Return to Prospecting & Sales Insight
See the new November columns by Klein, Lovas and Chapman.
 

Retirement plans have become the mainstream way that America invests, and that creates opportunities for financial professionals.

But where do professionals start building a foundation of pension knowledge?

The answer is:
Pensions 101.


Target your market with four unique databases of affluent prospects, including:

1. The Truly Affluent

2. High-Income Self-Employed with Personal Pension Plans

3. Affluent Seniors

4. High Net Worth Small- Business Executives


ALL NEW! Updated and expanded with twice as many companies!

Get quality prospects into your crosshairs — before the competition even sees them. Our database provides more than 800,000 prospects nationwide!


How to attract high net worth clients through the synergy of person-to-person marketing and prospecting.

Strategies and messages that will help you beat your competition to the "millionaire next door."


The
Financial
Solutions Directory

contains several company profiles in the following categories:

Employee Benefits Consultants

Institutional Investment Management

Insurance

Mutual Funds

Third Party Administrators

and more!

Find out more about how to join the Financial Solutions Directory today.

What Should You Tell Clients About Mutual Fund Scandals?

What should you tell your clients about the unfolding mutual fund trading scandals? Should you change the way you do business? Here is my best thinking, along with specific recommendations for practice management and client communications.

For most Americans, the mutual fund scandals were a modestly important story until the last week in October. Then, two developments made the story look bigger and uglier on Main Street while changing the mood of media coverage from annoyed to hostile. One development involved insider trading among portfolio managers at Putnam. Another revealed trading duplicity at the very top of Strong Funds.

But even as media analysts and editorial writers demanded reform, they often endorsed the continuing value of mutual funds. The New York Times lead editorial of October 30 was typical, concluding: "Many investors are undoubtedly shocked by these revelations of what amounts to insider skimming of their retirement savings, but they should not be panicked into putting their money under their mattresses. Mutual funds remain the best way for individuals to invest in the stock market."

Personally, I don't think that's true for everyone.

Underlying the mutual fund scandals is an investment instrument that had already been made obsolete by technology for some investment applications. Over the last decade, mutual funds have become a more hidebound, self-serving industry that has generally ignored consumers' interests and innovations occurring elsewhere in financial services. The trading scandals reveal fundamental problems with the mutual fund structure that can't be fixed quickly and probably aren't worth fixing anyway, because next-generation technology is already superior.

Perspective on the Mutual Fund Industry

The U.S. mutual fund industry's 80-year history represents a phenomenal run. For decades, mutual funds have made diversified portfolios and professional management accessible to anyone with money to invest. During the 1970s and 80s, mutual funds were among America's most innovative industries. Managers like Peter Lynch and John Templeton became legendary based on their personal acumen for picking emerging trends and individual stocks. Without mutual funds to pay the bills, we wouldn't have thousands of qualified CFPs dispensing valuable professional advice to American households. Mutual funds are still the best vehicle for offering broadly diversified investment menus to millions of retirement plan participants, and they remain viable in helping young and middle-class investors gain their first experience in the market.

But during the 1950s, the U.S. railroad industry floundered by failing to realize that it's real product was transportation, and that innovations were occurring in transportation that would render large segments of the railroad infrastructure obsolete. Likewise, the mutual fund industry should realize that its real product isn't mutual funds--it's professional investment management and research. Opportunities now exist to offer this product in more efficient structures that are less costly and vulnerable to manipulation than mutual funds. These new-wave structures--including separate accounts, folios and exchange-traded funds (ETFs)--all take advantage of ideas and technologies that did not exist ten years ago.

A Run on the Bank

There has always been an underlying structural problem with mutual funds, masked for 40 years by steady asset growth. Now, with the first true "run on the bank" ever experienced by a major mutual fund group (Putnam), this problem has become apparent even to Main Street investors.

The last person you ever want to be on Wall Street is the trader who is forced to sell billions of dollars of securities overnight to raise liquid funds. In my May column, I called attention to the research of institutional money manager Theodore R. Aronson, indicating that an average roundtrip trade by an equity mutual fund costs 2.2% of the amount traded, and this is an "invisible cost" not reflected in the published expense ratio. But that's in a normal market. When the sharks on Wall Street smell the blood of a mutual fund group forced to redeem vast quantities of shares immediately, the invisible trading costs rise.

In any run on the bank, nobody wants to be the last person standing in line. In this case, it isn't a matter of whether money will be repaid. Rather, the last investor in line at Putnam must absorb the redemption-driven trading costs (and possibly the tax consequences) of all investors who bailed out before. Of course, thousands of ethical financial advisors are pulling their hair out right now trying to advise Putnam investors what to do. (My deepest sympathies and best wishes to you all. My main advice is that you not procrastinate. Whatever guidance you have to offer Putnam investors, do it now!)

In terms of cashflows, the mutual fund industry still has one saving grace. Each month, it receives net inflows estimated at about $10-11 billion from retirement plan contributions. Aside from a few fund groups linked to the trading scandals, this cash should continue to flow for a while. But defined contribution plans, in total, account for only about 15% of total mutual fund assets, and the rest of the industry's assets now appear more vulnerable to future redemptions. As Baby Boomers begin retiring and moving their 401(k) money into IRAs, will they stick with mutual funds after this scandal has played out its last sour note? Many won't. I predict that net cashflows for the mutual fund industry as a whole will be sharply negative for the next year or two and then flat to modestly negative for several years after--as more investors discover separate accounts and other alternatives for IRAs and non-qualified money. In that environment, mutual fund trading costs will rise, especially at groups experiencing the largest net cash outflows.

There is a simple and obvious way that mutual funds could cushion the trading costs of net cash outflows--namely, hold more cash to meet redemptions while actively managing cash levels to reduce trading costs and boost returns. You would think that a fund group that spends millions of dollars hiring the best research and management minds could find ways to add value by managing cash levels, but few even try. The main reason: Historically, the stock market has increased in twice as many months as it has fallen. On average, high cash levels produce a drag on performance, and in this area mutual funds are happy to "play the averages" rather than actively manage assets. Playing the averages may have been a valid policy during a 40-year era when mutual funds could raise all the cash they needed from net inflows. Now, it needs rethinking.

Other Embedded Problems

Mutual funds have other embedded problems exposed by these scandals.

  • Mutual funds can't join the trend toward greater portfolio transparency because of their vulnerability to trading manipulation. It would be nice if fund investors could monitor changes in fund portfolios on a real time basis, as they can in separate accounts. But imagine how devastating it would be to Putnam's investors if every Wall Street shark knew every portfolio position?

  • Mutual fund investors aren't even close to having the fiduciary protections that ERISA affords retirement plan participants. Most directors work for several different funds in the same complex, and this creates inherent conflicts-of-interest. One disturbing trend that none of the regulators have yet mentioned is directors' influence to transfer large amounts of assets between funds through fund-of-fund structures, asset allocation programs, rebalancing events, etc. How would you like to invest in a mutual fund that gets socked with thousands of dollars in trading costs to benefit the rebalancing program of a fund-of-funds--then learn that your fund's directors also sit on the fund-of-funds' board? That type of conflict-of-interest could not legally happen to an ERISA plan participant, due to rules requiring fiduciaries to make decisions solely in the interest of their own investors.

  • Several manipulative tactics now in the crosshairs of regulators result from the mutual fund industry's once-per-day pricing model. Separate accounts and ETFs don't have this problem. They are priced and traded in real time, and now investors better understand the value of this benefit.

  • In addition to investors, the real victims of these scandals are thousands of honest and hard-working mutual fund portfolio managers. For every dollar that a manipulative trader drains from a fund's performance or adds to its costs, the manager must work that much harder to produce performance. It's remarkable that some fund managers have outperformed benchmarks over long periods when they were sailing into the headwinds of these costs. But achieving that performance will become even more difficult in an era of flat-to-negative cashflows. Expect the mutual fund industry to experience a talent drain as the best managers leave for separate accounts, hedge funds, folios and other structures in which performance isn't constantly dragged down by hidden costs.

  • At some fund groups, the quest for active management by brilliant individual managers (like John Templeton and Peter Lynch) has given way to management-by-committee and a desire to always stay one quintile above average. As much as these scandals have cost mutual fund investors, it's a drop in the bucket compared to the cost of closet-index strategies that charge high management fees. Regulators have limited power to regulate high mutual fund costs that are clearly disclosed by prospectus. However, financial advisors can play an important role in fund cost comparisons, and more advisors are assuming that role.

What Should You Do?

  • Don't let your practice become a victim of closed-minded thinking, like the railroad industry in the 1950s. Keep your mind open to innovations in financial services. For each client, consider which structure (mutual fund, separate account, ETF) meets personal investment objectives.

  • This is a good time to discuss separate accounts with your mutual fund investors who are disturbed by the scandals. The prime market for separate accounts is long-term investors holding non-qualified funds or personal IRAs worth $50,000 or more. The larger a client's assets, the more attractive separate accounts look compared to mutual funds.

  • Add these issues to your mutual fund due diligence process: 1) Recent patterns in a fund's net cashflows; 2) Recent trading costs; 3) Policies regarding fiduciary responsibility of directors; and 4) Comparison of active management value added vs. management fees earned. Let clients know that your role is to help them evaluate these areas and then monitor them on a continuing basis.

  • This is also a good time to prospect among small business retirement plans in your market, to see if decision-makers are troubled by the involvement of their fund providers in these scandals. (See related article.) In most cases, mutual funds are the best investment structure available for small business retirement plans. But you can show plans that your due diligence process has identified better mutual fund groups than those now serving the plan, and you can also help plans reduce vulnerability to any single fund group's problems.

  • Consider the cost of the time you must spend performing due diligence on mutual funds, compared to simpler alternatives like separate accounts and ETFs. Your time is valuable and clients should compensate you for it. You may conclude that for some types of clients, you can't afford the time required to dig into complex issues such as how mutual funds supervise trading activities or appoint directors.

  • Use the table below to help clients compare benefits of alternative structures.

  • Don't tie your own fate to that of mutual funds. Don't make blanket statements like The New York Times did: "Mutual funds remain the best way for individuals to invest in the stock market." Even if you have believed that idea in the past, it's not productive thinking today. Mutual funds remain one important way to access diversified investment programs with professional management. The role of a professional financial advisor is to help clients evaluate all ways that can meet their personal needs.

A Comparison Table for Four Asset Management Structures

Feature Mutual Funds Separate Accounts Exchange-Traded Funds (ETFs) Folios
Diversified? Yes Yes Yes Yes
Professionally managed? Yes Yes Yes Yes
Actively managed strategies available? Yes Yes Not yet Yes
Transparent portfolios? No Yes Yes Yes
Real time pricing? No Yes Yes No
Protection against trading manipulation? No Yes Yes Unclear
Protection against trading costs associated with large outflows? No Yes Yes Yes
Low management fees? Sometimes No Yes Sometimes
Low minimum? Yes No Yes Sometimes
Tax-efficient? Sometimes Sometimes Yes Sometimes

 

freeERISA.com FOCUS:

Now Is the Time to Contact Participant-Directed Plans

The mutual fund scandals have created an opportunity for you to contact participant-directed retirement plans in your market and offer your services. Here are suggestions:

  1. Search FreeERISA's 5500 database for selected zip codes in your market. Look for participant-directed plans with 10 or more active participants. You can identify the number of active participants on Line 7a of the 5500 filing. Codes of 2G or 3H on Line 8a of the 5500 identify participant-directed plans. Most of these plans offer mutual fund choices to participants.

  2. You can further qualify prospects based on total plan assets. The more money participants have invested in mutual funds, the more they may need your services. Schedule I, Line 1 shows total plan assets.

  3. Identify a decision-maker for the plan, often shown on the 5500 as either the "plan administrator" or "employer."

  4. Ask the decision-maker whether participants are concerned about the headlines and scandals involving mutual funds. Ask the decision-maker how he/she personally feels about these scandals. Reinforce the idea that participants and decision-makers should be concerned, and should be able to have their questions answered by a financial professional.

  5. Indicate to the decision-maker that mutual funds remain the most viable funding choice for many types of participant-directed plans. But it's important for participants to receive timely information to address three issues: 1) Their questions, concerns or doubts about mutual funds in general; 2) Questions or concerns about the specific mutual funds they own; and 3) Reassurance that their plan is taking these scandals seriously and is monitoring the plan's investment menu and provider in light of developments.

  6. Indicate to the decision-maker the importance of assuring participants that they can continue to save money in the plan with confidence and pursue long-term retirement goals. Explain that these headlines can help to emphasize the value of diversifying assets among several funds and perhaps among more than one provider.

  7. Offer to address any specific questions that decision-makers have about what is happening in the mutual fund scandals and how developments might affect the plan or them personally.

  8. Offer to donate an hour or two of your time to meet with a group of plan participants, perhaps on the work premises after work hours, to address their concerns and answer their questions. Explain that you will offer straight answers that don't gloss over problems and don't make specific investment recommendations. (You believe straight answers will help to allay fears and maintain participant deferrals.)

  9. Offer to meet with the decision-maker after the participant meeting to report on the concerns of participants, and also to discuss whether any changes in the plan's investment providers or menu may be warranted, based on: 1) the decision-maker's wishes or needs; and 2) participant requests or needs expressed. Explain to the decision-maker why it's so important to communicate with participants at times like this. (You may want to review my previous column on 404c compliance, published in this space last December and entitled "Addressing the 2F Opportunity.")

    http://www.freeerisa.com/Insight/december_2002.asp

Obviously, some mutual fund groups are more affected by the scandals than others. One casualty of the scandals may be the concept of "single-provider turnkey plans." These plans bundle all the services a participant-directed plan needs into one package, at attractive fees, but they limit investment menus to one mutual fund group. It's probably a good idea for plans to diversify menus among at least two or three groups. You can suggest multiple-provider turnkey plans as an alternative. For plans that want to reduce their exposure to mutual funds as a whole, you also can suggest Self-Directed Brokerage Accounts. However, you may want to point out that while Self-Directed Brokerage Accounts aren't vulnerable to market timing trades made by manipulators, they are vulnerable to excessive or unproductive trading by individual participants for their own accounts.

 


If you have questions about your e-newsletter subscription, or if you would like to unsubscribe, please visit http://www.freeerisa.com/customer/userupdate.asp

Privacy Policy: www.freeerisa.com/privacy.asp

Copyright © 2003 freeERISA.com, LLC
All rights reserved